Level up to better — not bigger.

You are the owner of a service-based small business that’s been around for years.

To get work, you rely heavily (almost exclusively!) on referrals from past clients and others in your network. The clients you get through referrals are almost always better clients (more profitable, less pain-in-the-ass) than those that find you randomly online. You value relationships because your best projects come from word-of-mouth.

But you’ve reached a point where you need a better way to connect with your network.

You know you need to nurture your existing network — past clients, current clients, other partners — and make it work for you more reliably. Because when times are slow, you reach out to a few folks directly, which feels random and desperate. And when work is busy, you don’t have the bandwidth to market your business at all, which feeds into the that stressful feast-or-famine pattern.

Marketing with content is the answer — but how should you do that?

As a small business that likes being small, you don’t need hundreds or thousands of clients each year — more like a dozen. So the marketing options out there that use SEO or online ads to pump up your business in search results don’t seem relevant or appealing to you.

But when you try to write your own content — for your website, blog, email marketing, or social posts — you feel lost. Who are you writing to? What do they want to hear? Why should they care about what you have to say? It feels like sending a postcard into the void, and it just doesn’t produce any results.

If this sounds like your business, I can help.

Big Picture

• You want to grow your business in stature, not size.

• You don't necessarily need more leads — you need better leads.

• You want to increase your profitability with fewer high-value projects.

• You don't want to be at the top of search results, you want to be top-of-mind with your existing network.

• You value relationships because your best projects come from word-of-mouth.

In Your sales process

• You want clients to pursue you, instead of always chasing them.

• Your website is beautiful, but is lacking in substance.

• You want to take sales conversations beyond cost and be respected for your expertise.

• You want to start setting expectations with clients from the very first interaction.

• You're landing meetings but they don’t turn into clients as often as they should.

In your marketing

• You know you need to market your business somehow but are overwhelmed with how to go about it.

• You want to stay in touch with your network in a way that's impactful, efficient, and sustainable.

• You can't spend all of your time "following up" or "checking in" via individual email.

• When you do write about your business, it feels very solitary, unfocused, and random.

• You want your content to be authentic and aligned with your values - not written by bots or stuffed with keywords.