You’ve been in business for a while now. But you still aren’t sure how to talk about what you do.
When someone asks about your business, you either default to a two-word response, ramble aimlessly, or rattle off a jargon-filled sales pitch that makes you throw up in your mouth a little.
And when it comes to your website copy? UGH. You know it’s boring, generic, and doesn’t even come close to illustrating why you’re the cat’s pajamas.
How can you be so good at what you do — but so bad at communicating about it?
You also want to be pickier about the clients you work with — and make more money.
You’re ready to charge a premium for your services and kick your less-than-ideal clients to the curb. Maybe you want to redefine your niche altogether.
But then all the fears kick in and you get nervous about turning clients away, doing things differently than your competitors, and how to position your services so clients will actually pay more.
Who the hell do you think you are, anyway? (Hello imposter syndrome!)
The Messaging Makeover
It’s time to define yourself.
It’s time to stop being everything to everyone, start zeroing in on the work you love most, and start communicating about it confidently.
I’ve packed everything I’ve learned from 20 years of writing, communications, and marketing experience into a step-by-step process where you work with me 1:1 to solve your unique messaging challenges.