Case Study: Taija Ventrella
“My new website copy is GOLD. I’m finding my people! My schedule is as full as I want it to be; I'm literally having to turn people away.”
Taija Ventrella is a personal trainer who had been in business for 4 years when she came to me for help. Her business was doing OK and she was getting some clients. But she wanted to get more clients who were the perfect match.
She was unsatisfied with the current state of her website copy, and knew she’d have to improve it if she wanted to compete with other personal trainers. So she sought outside help.
Once we began working together, we dug into Taija’s back story, refined her values and mission, and crafted an elevator pitch that would help her have more effective conversations. Then we got to work on her website copy.
Taija’s strong personal values and unique approach to fitness became the backbone of her messaging. But putting herself out there so personally felt vulnerable at times.
Taija fully committed to her niche and did an amazing job writing her copy. After completing our work together, she hired a web designer to upgrade her visual branding and build her beautiful new website.
A few months later, Taija’s new messaging and website copy have completely transformed her business.
Plus, having clear messaging has affected more than just her client roster. It’s had a powerful impact on every aspect of her work and life.
Looking back, Taija says she wouldn’t change a thing.