Case Study: Brian Plain
“My client base has increased by 35% since I started working with Anna. In fact, this summer was my best ever — despite the fact that I scaled back my hours.”
Brian Plain is a certified financial planner who came to me for messaging help after 10 years in business. He was frustrated because who he is and what he’s all about wasn’t translating to his website copy.
And it wasn’t just his website; Brian also struggled with his messaging in conversations.
As we dug into our work together, Brian refined his mission, values, niche, and his unique approach to financial planning.
After we completed this stage of our work together, Brian hired a designer to overhaul his website.
Once Brian was done with his Messaging Makeover, I’ve continued to provide support as an editor and sounding board for his email marketing and blog posts.
Today, Brian’s new website copy, content, and messaging are helping his business grow in exactly the way he hoped.
And it’s not just the quantity of clients that has increased, but also the quality.
Overall, Brian says his new messaging has given him more confidence and peace of mind.