Having trouble talking about what you do?
Psst… It’s because your brand isn’t well-defined.
In just 4 weeks, we’ll shift your blurry brand into a sharp, focused business that knows what it wants, who it works with, and why. Then, you’ll be ready, able, and excited to:
Attract more of the right clients
Charge more for your services
Feel more fulfilled in your work
And talk about your work like “POW!”
Where You Are Now
You're having trouble communicating about what you do and how you’re different from the other people in your field.
You’re tired of bullshitting your way through conversations about your business and the blank stares you get in return.
You’re feeling burned out because you’re accepting almost any client that comes along, and they all have different demands.
You're competing based on price and aren’t sure how to get out of that vicious cycle.
You’re thinking about specializing, pivoting, or narrowing your niche – but you’re scared of limiting yourself and turning away money.
You’ve tried writing your own website copy or other marketing materials but feel like you’re building a house on muddy ground.
You’ve tried to define your mission, ideal client, etc. over the years, but something’s just not clicking yet.
You have a vague sense that you’re missing something in your brand and content, but you’re not sure what.
All of this uncertainty is clouding your confidence: “If I’m so good at this work, why am I so bad at communicating about it?”
Where You Want To Be
You want to update, focus, or overhaul your brand based on what you’ve learned so far about your clients, your strengths, and your long-term goals.
You want to be more confident about the way you present your business to the world, and able to explain it in a way that excites people (instead of confusing or boring them!)
You want to do more of the work you like, and less of the work you don’t enjoy. You want to be pickier about the clients and projects you accept. No more crappy clients!
You want to win more clients based on the value of what you accomplish for them and the unique way you offer your service — instead of competing on price alone.
You want to stand out from your competitors instead of continuing to blend in.
You want an outside perspective to recognize what’s working, what’s not, and provide a fresh take on your brand.
You want a foundation for building a marketing strategy that feels purposeful and cohesive, not random and wishy-washy.
You want a renewed sense of purpose and energy in your work — which will also make you more attractive to clients.
What We’ll Accomplish Together
Dig into your personal story and find new ways to connect it to your work – so who you are and what you do are more fully integrated.
Define a really strong target market that both simplifies and amplifies your business. (Pssst... this one all by itself is a game changer!)
Develop a mission statement that keeps you focused on the change you want to make in the world.
Uncover the values that underscore everything you do, how you work, and who you work with – in terms that are genuine, not cliche.
Craft an elevator pitch that makes talking about your business easy, not embarrassing.
Define your client standards to make sure you don't ever work with a crappy client again.
Boost your confidence about what you're doing, who it's for, and how to attract the work that lights you up.
Start to identify marketing opportunities that will get your business in front of the right people.
Inject new energy and sense of purpose into your work – so you can keep helping people with your amazing talents.
How It Works & What’s Included
You’ll have 4 one-on-one phone sessions with me. We’ll really dig into your unique business, and find patterns and threads that pull your brand together. Each session is 60 minutes long, and they’re spaced about a week apart. This pace ensures we keep the momentum going, but also gives you time to process what we’ve discussed and do some “homework” between calls.
We’ll work together on clarifying your brand via a step-by-step process: First, we’ll dig into your personal story. Next, we’ll develop your mission statement and values. Then we’ll explore your target market in detail and create some “client standards.” And finally, we’ll craft an elevator pitch (your most important marketing tool!) that pulls it all together.
After each phone session, I’ll send you summary emails that include key takeaways, homework assignment, and call recordings, so you can listen again whenever you want.
You’ll also have unlimited email support between sessions so you’ll be fully supported throughout the process.
For an investment of $1,799, we’ll bring you brand clarity so both you
AND your clients know what you’re all about!
Who is this package best for?
I work only with solo entrepreneurs who run service-based businesses. So if you're a freelancer, consultant, etc. then it's a good fit! You'll get the most out of this package if you've already been in business for a couple years, because by then you've done enough experimenting to have a better understanding of what kinds of clients and projects you like best.
What's the time commitment of this process?
You'll have one 60-minute phone session each week (these usually take place on Mon/Weds/Fri afternoons), plus about 1 hour of homework between each call. I’ve structured this package so we knock out a lot in just 4-6 weeks – but it definitely won’t take over your life.
I also put an expiration date in each of my contracts to ensure that you get this project off your to-do list in a timely manner! So if you've got something big coming up in your life, plan to finish this process before then, or wait until after.
What's it like to work with you?
Every day, I encourage my clients to be "more themselves" in their work – and I aim to do the same, by bringing my full personality to our sessions. I'm fairly blunt, I have a dry sense of humor, and I tend to drop f-bombs all over the place. But I'm also a very sensitive person who understands how emotional this process can be, and I leave plenty of space for those feelings.
I consider it my job to challenge you – to think more deeply and personally about your work than you ever have before, to commit to the things that really fulfill you, and to communicate with clarity so you can serve your clients (and yourself!) best. So I’m going to push back on your assumptions and perceived limitations. But I'm also your biggest cheerleader; nothing gets me more excited than my clients' successes!
READY TO ROCK?
In just 4 weeks, you could have a killer brand that you – and your clients! – are in LOVE with.
Click the button below to apply for your free 45-minute consultation.