What are you saying to your customers?
When it comes to websites, brochures, and other marketing materials, many businesses focus on fancy design, treating content as a secondary element. That's like publishing a crappy book with a pretty cover!
While a beautiful design may catch the eye, it's the words within that deliver true substance and value to your customers.
Effective copywriting doesn't just fill the page.
It turns readers into customers by defining your brand, telling your story, clarifying your offerings, and improving readability.
High quality website and blog content is also the best way to rank well in search results.
In a nutshell, better content leads to more customers, more sales, and consistent messaging.
Let's create a conversation about your business.
My specialty is digging deep to uncover gems in your business story, then crafting authentic copy that describes your offerings in a clear, concise way.
I can also perform SEO keyword research, and recommend designers who can help ensure your website and other marketing materials are something you're proud of.
First, we'll begin with a free, half-hour phone chat to discuss your project and get to know each other a bit. If it's a good fit, I'll make sure I understand the scope of the project and deliver a proposal/quote for your review.
Once approved, we'll sign a Fee Agreement that protects both parties from contingencies as the project moves along. A deposit payment is also due at this time.
Research & Review
Next, I'll learn everything I can about your business or organization. This might include reviewing existing materials, interviewing you and/or your staff, and researching your industry.
This work will help me get to the heart of your offerings, target market, and unique selling proposition.
Writing & Revisions
Based on what I've learned, I'll draft the copy and deliver it to you for review and feedback. Usually, two rounds of revisions are included in the project fee. (If the project is especially large, there may be several cycles of research and drafting.)
Finally, I'll deliver finalized copy that is custom-crafted for your business and its customers. You can put it to work right away!