Vibha Mahadeo Photographer   Great Neck, NY

Vibha Mahadeo

Great Neck, NY

Before working with Anna, I really struggled with verbalizing my thoughts about my brand. After just a couple easy conversations, it now feels great to tell people what I do – to own it! Anna helped me understand the value of my work, and pushed me to speak about my work with confidence. Now I know who I want to work with, what I have to offer them, and what to blog about. And I’m having conversations with potential clients that I never would have had before.

Anna is so easy to speak with and she really listens. She’ll ask direct and focused questions, listen, circle back, pull out words and phrases, and finally mesh them together in a perfect little sentence. It’s great to work with someone who helps you take your ideas further, rather than putting ideas and words into your mouth. I see my conversations with Anna as a huge asset to my business.

Jim Miller    Momentum Communications Group    New York, NY

Jim Miller
Momentum Communications Group
New York, NY

I would recommend Anna to anyone looking to improve how they talk about their business and hone in on what makes their offering unique and compelling.

She has a gift for asking good questions and giving insightful advice that is happily free of irritating marketing jargon. Plus she’s just fun to talk to!

Susan Boles ScaleSpark   Fayetteville, AR

Susan Boles

Fayetteville, AR

I hired Anna because I was struggling with telling people (via conversations and my website) what I do in a succinct way that wasn’t buzzwordy and generic.

At first I was skeptical that Anna could actually see things about my business that I couldn’t. But she really did! She caught things that I would never have thought to include or focus on in my copy. She pulled stuff out of my head and helped me get it on the page – in my own voice.

At the end of the Clarity + Content package, I’m so proud to have a website (that I wrote myself!) that prospects are really responding to, as well as an elevator pitch that makes my networking and sales conversations so much less awkward. Both of these tools are making a huge difference in being able to filter the wrong clients out, and pull the right ones in.

Anna’s awesome, and working with her was really fun. I would absolutely recommend her services to entrepreneurs who want to claim their expertise, write like a human, and stand out from the sea of competitors.

Brian Plain Certified Financial Planner   Oak Park, IL

Brian Plain
Certified Financial Planner

Oak Park, IL

I’ve done multiple branding and messaging overhauls through my ten years in business. I’ve written my own content, had others write it for me… but I’ve never felt more comfortable and confident in my messaging than after working with Anna.
Anna helped me clearly articulate what I do and who I do it for – both in person and online. And when you provide a larger intangible service like I do, this is no small feat!
Anna listens and truly hears you but will call you out on your bullshit and won’t let you hide behind cop-out answers. She asks great questions so you don’t feel attacked but rather introspective. It can be intimidating to write your own copy, but Anna takes away those fears in short order.
Bottom line – if you’ve made the rounds looking for the right messaging solution, look no further than Anna. She’ll pull the information out of you, help you organize it, and make sure the words on the page are in your voice and speak to your people.

Dena Rutter Dena Rutter Design   Asheville, NC

Dena Rutter
Dena Rutter Design

Asheville, NC

Before I started working with Anna I had a difficult time talking about my work. I do so many things, but when asked, I would often give a two word response, for fear of rambling or sounding too scattered. I was also returning from maternity leave, and I wanted to be more selective about the projects I accepted.

During my sessions with Anna, I pinpointed my ideal client and discovered why my services are a great fit for this niche. She also helped me create a tool that helps me vet potential clients.

Anna is a great listener, but also knows when to intervene to keep the conversation on track. She was able to identify my strengths and the unique qualities that set me apart from others. And her sense of humor also kept conversations feeling casual and non-judgemental.

Today I feel more confident when networking and talking with others in my industry. I’m able to articulate my strengths in a new way, which will attract new business and keep me working on projects I love. I’ve been doing this work for a long time and am really passionate about it, but now I feel like I’m owning it more and know where I’m going with it.

Jake Kahana Consultant & Educator   Jersey City, NJ

Jake Kahana
Consultant & Educator

Jersey City, NJ

Before working with Anna, I felt pretty lost and stuck about what I do. I wasn’t sure how to define my business in a way that both encompassed my previous work and moved me toward the work I want to do next. I wanted to get clear and integrated so I could waste less time and make more money doing only the things I love.

I loved working with Anna. She provided the structure and accountability to get this work done, as well as the space for me to talk things out. She was able to interpret and synthesize my thoughts in a way that was incredibly helpful, while also steering me back to my original goals when I would start second-guessing myself.

Now I feel much calmer and confident about the road ahead. Anna helped me get so much clearer about what I’m good at and what I want. I wouldn’t have gotten to this place nearly as fast or confidently without her help.

Veronica Marquez Courage & Leadership Coach   New York, NY

Veronica Marquez
Courage & Leadership Coach

New York, NY

I initially thought I just needed to “polish” my content, but Anna helped me understand that my message wasn’t as clear as I thought. It was too dispersed and focused on me, not on what my clients needed.

Working with Anna, I got a whole new understanding of what my services could be. I was able to identify my key audiences and create programs that could serve them much better. Now I feel even more excited about what I do and what I offer.

Anna will push you to think beyond your initial narrative. Using very provocative questions and exercises, she will help you get crystal clear on who your ideal client is, what they want and need, and how you can best serve them. Anna is fully committed to her clients and did a wonderful job of making me feel very supported.

I can’t thank Anna enough. She is wonderful!

Lenka Hattaway Photographer   Asheville, NC

Lenka Hattaway

Asheville, NC

I found working with Anna to be extremely beneficial. She made me really pause and look at my business with a new set of eyes. I particularly appreciated that she saw the parts of my background that help me stand apart, yet are pertinent to photography (like my nursing career, for example).

Anna’s help with my website copy was invaluable. She helped me put aside my wavering on how to structure and organize it, and her ease with words is simply amazing. She’s very easy to work with and I highly recommend her services. I’m happy as a clam with how everything turned out!

Lydia Roberts Web Designer & Developer   Asheville, NC

Lydia Roberts
Web Designer & Developer

Asheville, NC

After three years working as a solo web designer and developer, I had become overwhelmed by the volume and variety of work I took on. Anna listened to my struggles and helped me narrow the focus of services I offer.

She also helped me outline what clients I serve best and what projects get me really excited. This helps me say “no” to projects that might not be a good fit and benefits my clients by offering them more focused services and more of my enthusiasm.

I can’t recommend Anna’s services enough for the clarity they have brought me and my business.

Stephanie Genkin My Financial Planner, LLC   Brooklyn, NY

Stephanie Genkin
My Financial Planner, LLC

Brooklyn, NY

As an independent financial planner, I was always able to talk to people about what I do and how we could work together but when I tried to put those ideas in writing it never sounded quite right. I avoided redoing my website for more than a year because I was stuck.

Working with Anna changed all that. She asked the hard questions, wasn’t afraid to critique my work and pushed me to rethink, revise and edit some more until it was just right. I never believed I could distill my brand down to three words. But Anna helped me do that. It’s powerful.

Now, when I look at the mission statement on my website, I see a true reflection of my business that I feel proud sharing with prospective clients and people who already engage my services. I would not have been able to do this without her.

Linnae Harris   Photographer   Asheville, NC

Linnae Harris
Asheville, NC

I’ve been in business for seven years so I had vague sense of my purpose and messaging, but I felt like I needed to be more clear about my intentions and didn’t know how to go deeper on my own. I’m so caught up in the day to day of what I do, but to actually analyze it and get underneath and try to figure out why I do it is a whole different story. I wanted laser-focused insights to help me with my marketing, branding, etc.

At first, I thought all I needed was a copywriter. But when I saw the Brand Clarity package on Anna’s website, I knew that was the best place to begin.

Anna helped me to really look at my business, determine what my business is all about, what makes me different from others who do the same thing, and to understand why I do what I do. She asked good questions that helped me dig deeper and prioritize. When we got to the end of the process, Anna helped me fine tune my copy so that it contained my thoughts, ideas, and goals, but had a better flow.

Now, after only four sessions together, I have a clear-cut vision of what my goals are, what sets me apart and where I want to take my business. Prior to working with Anna, those were just hazy, vague ideas. I think that by narrowing my niche and being consistent with my messages, I’ll gain more business.

Samantha Raddatz Logic Dept, LLC   Brooklyn, NY

Samantha Raddatz
Logic Dept, LLC

Brooklyn, NY

As the owner of a new consulting company, I was struggling with how to talk about what my company does and who we do it for, which I knew was losing me potential new business. Through multiple calls with Anna, I was able to dig deep and develop a strong mission statement and strategy for finding and capturing new clients in my target markets.

Anna has an uncanny way of asking insightful questions that allow me to realize deep insights about my business that I would have never gotten to alone. Anna’s abilities to adapt to my current concerns and guide me into my own discoveries are what keep me excited about my own business and eager to continue working with her.

Bren Dendy   Bren Photography   Asheville, NC

Bren Dendy
Bren Photography
Asheville, NC

The biggest challenge I faced was being able to pinpoint my ideal client and how to differentiate myself amongst the many photographers in our area. It felt exhausting because I didn’t know where to start, and it was difficult to see the things I had to offer as different or exciting.

I had never done anything like this before, so I didn’t know what to expect. I was also nervous to take a look at myself and my business; ­it made me feel a bit vulnerable. But Anna was easy to talk to, encouraging, available, and insightful. She saw things I did not see in myself or in my work.

Now I feel more confident and am excited to focus on finding jobs that meet all the things that make my heart sing! I’ve started to approach my inquiries with more questions about whether I would be a good fit for the job, and now I’m in the process of rebranding based on the work we did together.

Anna really helped me define my business, its purpose, and my ideal clientele.

Want to learn how I can help your business?