Vibha MahadeoPhotographerGreat Neck, NY
Before working with Anna, I really struggled with verbalizing my thoughts about my brand. After just a couple easy conversations, it now feels great to tell people what I do – to own it! Anna helped me understand the value of my work, and pushed me to speak about my work with confidence. Now I know who I want to work with, what I have to offer them, and what to blog about. And I’m having conversations with potential clients that I never would have had before. Anna is so easy to speak with and she really listens. She’ll ask direct and focused questions, listen, circle back, pull out words and phrases, and finally mesh them together in a perfect little sentence. It’s great to work with someone who helps you take your ideas further, rather than putting ideas and words into your mouth. I see my conversations with Anna as a huge asset to my business.
Dena RutterGraphic DesignerAsheville, NC
Before I started working with Anna I had a difficult time talking about my work. I do so many things, but when asked, I would often give a two word response, for fear of rambling or sounding too scattered. I was also returning from maternity leave, and I wanted to be more selective about the projects I accepted.During my sessions with Anna, I pinpointed my ideal client and discovered why my services are a great fit for this niche. She also helped me create a tool that helps me vet potential clients.Anna is a great listener, but also knows when to intervene to keep the conversation on track. She was able to identify my strengths and the unique qualities that set me apart from others. And her sense of humor also kept conversations feeling casual and non-judgemental.Today I feel more confident when networking and talking with others in my industry. I’m able to articulate my strengths in a new way, which will attract new business and keep me working on projects I love. I’ve been doing this work for a long time and am really passionate about it, but now I feel like I’m owning it more and know where I’m going with it.
Stephanie GenkinCertified Financial PlannerBrooklyn, NY
As an independent financial planner, I was always able to talk to people about what I do and how we could work together but when I tried to put those ideas in writing it never sounded quite right. I avoided redoing my website for more than a year because I was stuck. Working with Anna changed all that. She asked the hard questions, wasn’t afraid to critique my work and pushed me to rethink, revise and edit some more until it was just right. I never believed I could distill my brand down to three words. But Anna helped me do that. It’s powerful. Now, when I look at the mission statement on my website, I see a true reflection of my business that I feel proud sharing with prospective clients and people who already engage my services. I would not have been able to do this without her.
Linnae HarrisPhotographerAsheville, NC
I’ve been in business for seven years so I had vague sense of my purpose and messaging, but I felt like I needed to be more clear about my intentions and didn’t know how to go deeper on my own. I’m so caught up in the day to day of what I do, but to actually analyze it and get underneath and try to figure out why I do it is a whole different story. I wanted laser-focused insights to help me with my marketing, branding, etc. At first, I thought all I needed was a copywriter. But when I saw the Brand Clarity package on Anna’s website, I knew that was the best place to begin.Anna helped me to really look at my business, determine what my business is all about, what makes me different from others who do the same thing, and to understand why I do what I do. She asked good questions that helped me dig deeper and prioritize. When we got to the end of the process, Anna helped me fine tune my copy so that it contained my thoughts, ideas, and goals, but had a better flow.Now, after only four sessions together, I have a clear-cut vision of what my goals are, what sets me apart and where I want to take my business. Prior to working with Anna, those were just hazy, vague ideas. I think that by narrowing my niche and being consistent with my messages, I’ll gain more business.
Samantha RaddatzInformation ArchitectBrooklyn, NY
As the owner of a new consulting company, I was struggling with how to talk about what my company does and who we do it for, which I knew was losing me potential new business. Through multiple calls with Anna, I was able to dig deep and develop a strong mission statement and strategy for finding and capturing new clients in my target markets. Anna has an uncanny way of asking insightful questions that allow me to realize deep insights about my business that I would have never gotten to alone. Anna’s abilities to adapt to my current concerns and guide me into my own discoveries are what keep me excited about my own business and eager to continue working with her.
Bren DendyPhotographerAsheville, NC
The biggest challenge I faced was being able to pinpoint my ideal client and how to differentiate myself amongst the many photographers in our area. It felt exhausting because I didn’t know where to start, and it was difficult to see the things I had to offer as different or exciting.I had never done anything like this before, so I didn’t know what to expect. I was also nervous to take a look at myself and my business; it made me feel a bit vulnerable. But Anna was easy to talk to, encouraging, available, and insightful. She saw things I did not see in myself or in my work.Now I feel more confident and am excited to focus on finding jobs that meet all the things that make my heart sing! I’ve started to approach my inquiries with more questions about whether I would be a good fit for the job, and now I’m in the process of rebranding based on the work we did together.Anna really helped me define my business, its purpose, and my ideal clientele.
, Asheville, NC