Brand Clarity Package

If you’re having trouble explaining what you do, or if your content is lacking a backbone, it’s likely because your brand is not well-defined. And getting clear on your brand is absolutely essential if you want more and better clients.

The Brand Clarity package will give your marketing efforts a powerful jump-start in just one month. This work is an absolutely critical first step in overhauling your content. You’ll walk away with a solid definition of your target markets and your “deeper why.” In addition, we'll develop an elevator pitch, company mission statement, brand values, and a tool for qualifying incoming clients and projects.

We’ll cover a lot of ground quickly, so be ready to do some real work together – and discover opportunities in your business you never even knew were there.

What’s Included:

  • Four 60-minute coaching sessions (via phone) over 4 weeks
  • Guided development of your brand foundation – target market, mission statement, elevator pitch, values, etc.
  • Creation of a “client standards” document to help you weed out clients and projects that aren’t a good fit for you and your brand
  • Unlimited email support between sessions
  • Call recordings (so you can listen again whenever you want)
  • Wrap-up emails after each call summarizing key points and outlining next steps (I take lots of notes so you don’t have to!)
  • Worksheets and other resources (like article and podcast recommendations) hand-picked just for you
  • 30-minute check-in call one month after our work is complete

 Package Investment: $799 (payment plans available)

After three years working as a solo web designer and developer, I had become overwhelmed by the volume and variety of work I took on. Anna listened to my struggles and helped me narrow the focus of services I offer. She also helped me outline what clients I serve best and what projects get me really excited. This helps me say “no” to projects that might not be a good fit and benefits my clients by offering them more focused services and more of my enthusiasm. I can’t recommend Anna’s services enough for the clarity they have brought me and my business.
— Lydia, web designer and developer

Is this what you’re looking for?

  • You want to do more of the work you like, and less of the work you don’t enjoy. You want to be pickier about the clients and projects you accept. No more crappy clients!

  • You want to win more clients based on the high value of what you accomplish for them and the unique way you offer your service — instead of competing on price alone.

  • You want to update, focus, or overhaul your brand based on what you already know about your clients, your strengths, and your long-term goals.

  • You want to be more confident about the way you present your business to the world, and able to explain it in a way that excites people (instead of confusing or boring them!)

  • You want a renewed sense of purpose and energy in your work — which will also make you more attractive to clients.

  • You want a foundation for building a marketing strategy that feels purposeful and solid, not scattershot and frantic.

Sound familiar? If so, I'd love to help you make these strides in your business.

I’ve been in business for 7 years so I had vague sense of my purpose and messaging, but I felt like I needed to be more clear about my intentions and didn’t know how to go deeper on my own. At first, I thought all I needed was a copywriter. But when I saw the Brand Clarity package on Anna’s website, I knew that was the best place to begin. After only 4 sessions, I now have a clear-cut vision of what my goals are, what sets me apart and where I want to take my business.
— Linnae, photographer

This package is a good fit if you currently...

  • Are great at what you do, but are having trouble communicating about it in a cohesive way and getting other people excited about it.
  • Take almost any project that comes along, even the ones you don’t like or that don’t fit within your area of expertise.
  • Are competing based on price and aren’t sure how to get out of that vicious cycle.
  • Are feeling a bit burned out by all of your clients’ varied demands.
  • Are tired of bullshitting your way through conversations about your business or getting blank stares when you tell people what you do.
  • Have tried creating your own website copy or other marketing materials for your business but feel like you’re building a house on muddy ground.
  • Have content that’s a hodgepodge of inconsistent messaging.
  • Have a vague sense that your brand and marketing efforts are missing something, but you’re not sure what.
  • Are feeling pulled in a lot of different directions when it comes to how to define your business. You have a lot of ideas, but aren’t sure how to focus them.
  • Have tried to define your mission, target markets, etc. (maybe via a webinar, class, or worksheet) but something’s just not clicking yet.

You’ll get the most out of this package if you are:

  • A solo entrepreneur who’s running a service-based business (i.e. you're a freelancer or consultant).
  • Working in a field that’s crowded (i.e. you have lots of competition) or difficult to explain.
  • Ready to go into “2.0” mode because you’ve been in business for a few years and have a good understanding of your clients’ needs and your own strengths.
  • Excited to have an outside perspective on the work you do.
  • Ready to be challenged and pushed to think deeper and more personally about your business than you ever have before.
  • Committed to doing a couple hours of “homework” each week in between our calls.

Before I started working with Anna I had a difficult time talking about my work. I do so many things, but when asked, I would often give a two word response, for fear of rambling or sounding too scattered. During my sessions with Anna, I pinpointed my ideal client and discovered why my services are a great fit for this niche. She also helped me create a tool that helps me vet potential clients.

Today I feel more confident when networking and talking with others in my industry. I’m able to articulate my strengths in a new way, which will attract new business and keep me working on projects I love. I’ve been doing this work for a long time and am really passionate about it, but now I feel like I’m owning it more and know where I’m going with it.
— Dena, graphic designer

Let’s chat.

I'd love to help you gain more clarity in your brand, so you can kick even more ass in your business!

Click the button below to contact me, and we'll schedule a free 30-minute discovery call
to see if this package might be a good fit for you.