Ok, so I'm going to introduce this post with a little disclaimer: I am not woo-woo.
Yeah, I live in a really woo-woo place (hi, Asheville!); I know (and love and respect!) some fairly woo-woo folks. But I have a pretty deep level of cynicism about things like energy work, tinctures, crystals, and folks who don't believe in medical science (don't even get me started on the anti-vaxxers!).
HOWEVER... we all contain multitudes, right?
So I also happen to be 1) surprisingly superstitious (yes, jinxing is a real thing); and 2) a believer that all of existence is a vast and unknowable mystery.
And this is where The Three Magics come in.
They don't relate to content or branding specifically. They aren't even always about business! But that's where I've noticed them most – both for myself and my clients.
They happen when we're at the crux of a change, an evolution, or at the beginning of a new venture. When we're at our most excited, but also our most vulnerable.
The Three Magics present themselves as a roller coaster ride that goes a little something like this:
1) When you start talking about making a change, the stars seem to align.
These stars might look like little hints here and there... A random magazine article about the very thing you're turning your attention to... A chance meeting with someone who does something very similar. Connections appear that uncannily match what you want to be doing.
This is usually before you're even conscious of putting anything in motion. It feels kind of freaky, but the good, tingly kind of freaky that means you're really onto something. You might be pinching yourself. You're encouraged to march forward!
What you should do: Eat it up! You'll need all this positive stuff to get through the next two Magics :) But also make sure you're doing your homework. It can be easy to find meaning where none exists (like how you start noticing mattress ads everywhere when you're shopping for a new bed) so keep doing your due diligence to ensure this move is still a smart one.
2) Once you commit to changing course, the universe will practically beg you not to.
Oh man, this one is SO FRUSTRATING.
So, the stars have aligned, you've been following the hints, and you're ready to commit to a big shift. Maybe you've decided that you'll no longer be accepting certain types of projects or clients. Or you're dropping one service and focusing on a new one.
I can practically guarantee that almost immediately, people will start knocking down your door for the exact thing you just decided you're NOT doing any more. They will ply you with compliments and riches and it will feel like the universe is pulling some sort of practical joke.
I know from experience that this particular Magic can make you doubt everything about your new plan. This happened to me when I shifted the bulk of my business from writing to coaching. I swear to god, within 3 DAYS of that decision, I had like 5 inbounds for writing work from total strangers. Seriously?! Is all of this fresh demand a "sign"?
What you should do: Half the battle is recognizing this Magic for what it is: a test to see how serious you are about this new direction. If your gut reaction to these offers is, "How nice, but BLECH," then sally forth confidently into your brave new world – and remember that those opportunities you're turning down can now be someone else's windfall (or problem!).
3) After you gather the courage to say "no" to the old stuff, the good stuff will rush to take its place.
I'm sure you've heard lots of motivational speakers and other gurus talk about "making space" for the new. Ugh, so hippie dippy. But – and I hate to admit it – they're right.
This works on two levels. On one hand, you do have to literally make space – in your calendar, your brain, your to-do list – for the new stuff; otherwise it just has no chance of getting in there. And on the other hand, it's shockingly true that "nature abhors a vacuum." On some sort of cosmic level, when you "make space" in your life or business, something will rush in to fill that space.
Once you've done the work and set your boundaries, it can feel uncanny how the work you love starts flowing your way. I know this is something that I've experienced personally, and it's my favorite thing to witness as my clients make changes in their businesses.
What you should do: The key is to make sure that you only let the good stuff into that space you've made, and to manage the influx of good stuff by running a tight ship. Sometimes it will feel like a deluge, but more often a strong trickle of new interest. Keep putting one foot in front of the other, adjusting as necessary, and watch the good shit happen.